At Eterniti (“we,” “us,” or “our”), protecting your privacy is a top priority. This Privacy Policy explains what personal information we collect, how we use it, and the steps we take to ensure your data is secure when you visit or purchase from our website (the “Site”).

1. Information Collection and Use

• Personal Information: We collect personal information such as your name, email address, phone number, shipping and billing address, and payment information. This information is used to:

  • Process and Fulfill Orders: We use your information to process payments, confirm your orders, and ensure timely delivery of your purchases.
  • Communicate About Orders: We use your email address and phone number to send order confirmations, shipping notifications, and to update you on the status of your order.
  • Customer Support: We use your information to respond to your inquiries, address any issues, and provide assistance related to your orders.

• Device Information: We collect information about the device and browser you use, your IP address, time zone, and some of the cookies installed on your device. This helps us:

  • Optimize Shopping Experience: By understanding the device and browser you use, we can optimize our website for better performance and compatibility.
  • Detect Security Threats: We use device information to monitor for suspicious activity and potential security threats to protect your data.

• Usage Information: We collect information about how you interact with our Site, such as the pages you visit, search terms you use, and the products you view. This helps us:

  • Improve Our Site: We analyze usage data to identify trends and areas for improvement, enhancing the overall user experience.
  • Tailor Our Offerings: By understanding your preferences and interests, we can customize our product recommendations and marketing efforts to better suit your needs.

2. Information Sharing and Disclosure

• Shopify: Our Site is hosted on the Shopify platform, which provides us with the e-commerce tools necessary to sell our products. Your information is stored through Shopify’s data storage, databases, and the general Shopify application. For more information on how Shopify uses your personal information, you can read Shopify’s Privacy Policy here.

• Third-Party Service Providers: We may share your information with third-party service providers who assist us in operating our Site, conducting our business, or providing services to you, such as payment processing, shipping, and marketing. These service providers are contractually obligated to:

  • Confidentiality: They must keep your information confidential and secure.
  • Purpose Limitation: They may only use your information for the specific purposes for which we disclose it to them, such as processing payments or fulfilling orders.

• Legal Compliance and Security: We may disclose your information if we believe it is necessary to:

  • Comply with Laws and Regulations: We may share your information to comply with legal obligations or respond to lawful requests from public authorities.
  • Enforce Terms of Service: We may disclose your information to enforce our Terms of Service or investigate potential violations.
  • Protect Rights and Safety: We may share your information to protect the rights, property, or safety of our customers, employees, or others.

3. Data Retention

• Retention Period: We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including:

  • Legal and Regulatory Requirements: To comply with legal, accounting, and regulatory obligations.
  • Customer Service: To provide ongoing customer support and address any issues that may arise post-purchase.

• Retention Considerations: To determine the appropriate retention period, we consider:

  • Amount, Nature, and Sensitivity of Information: We assess the volume and sensitivity of the data to minimize the risk of harm from unauthorized use or disclosure.
  • Risk of Harm: We evaluate the potential risk of harm from data retention and take steps to mitigate it.
  • Processing Purposes: We consider whether we can achieve the processing purposes through other means.
  • Legal Requirements: We take into account applicable legal requirements for data retention.

4. Data Security

• Precautions and Best Practices: We take reasonable precautions and follow industry best practices to protect your personal information. This includes:

  • Encryption: All payment information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption.
  • Access Controls: We implement strict access controls to limit who can access your data and ensure only authorized personnel handle it.

• PCI-DSS Compliance: We follow all Payment Card Industry Data Security Standard (PCI-DSS) requirements and implement additional generally accepted industry standards to safeguard your information.

• Security Measures: Although no method of transmission over the Internet or electronic storage is 100% secure, we continuously monitor and enhance our security measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

5. Cookies

• Usage of Cookies: Our Site uses cookies to:

  • Enhance User Experience: Cookies help us provide a more personalized and efficient user experience.
  • Gather Usage Data: We collect data on how you use our Site to analyze and improve its functionality and performance.
  • Targeted Advertising: Cookies enable us to deliver targeted advertisements that match your interests and preferences.

• Cookie Management: You can control cookies through your browser settings or by using third-party tools. However, please note that disabling cookies may affect your ability to use certain features on our Site.

6. Third-Party Links

• External Links: Our Site may contain links to third-party websites or services that are not affiliated with us. We are not responsible for:

  • Privacy Practices: The privacy practices of these third-party websites.
  • Content: The content provided on these third-party websites.

• Privacy Policies: We encourage you to read the privacy policies of any third-party websites you visit to understand how they collect, use, and protect your personal information.

7. Children’s Privacy

• Intended Audience: Our Site is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.

• Data Deletion: If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

8. Changes to This Privacy Policy

• Policy Updates: We reserve the right to update or modify this Privacy Policy at any time to reflect:

  • Changes to Our Practices: Adjustments to our data collection, use, or security practices.
  • Operational, Legal, or Regulatory Reasons: Compliance with new legal or regulatory requirements.

• Notification of Changes: We will notify you of any changes by posting the updated policy on this page with the new effective date.

• Acceptance of Changes: Your continued use of our Site following any changes to this Privacy Policy constitutes your acceptance of those changes.

9. Contact Us

• Questions and Concerns: If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: